Skip to content

Agriculture4Tourism

To empower smallholder farmers by helping them adapt to environmental, economic, and social challenges while unlocking new economic opportunities through stronger connections with the local tourism industry.
  • More active engagement of local agribusiness with tourism
  • Collaborative networks and value chain partnerships
  • Greater value through co-development of inclusive and resilient local value chains
  • Improved practices and better value chain performance.
  Through stakeholder engagement, capacity-building initiatives, and knowledge-sharing platforms, this project aims to bridge gaps between farmers, tourism operators, and policymakers. Strengthening these linkages will create economic resilience as well as promote environmental stewardship and cultural preservation – ensuring that local communities thrive in an increasingly dynamic global market.

Research locations

This research is being undertaken in three locations of Indonesia – Bali, Sulawesi Utara and West Nusa Tenggara (Lombok Is.). These locations provide a range of tourism development histories and cultural diversity. Through working with the local agribusiness–tourism value chains, this research will examine the challenges and opportunities under different socio-agro environments in building collaborative business partnerships with the view to guiding more prosperous, inclusive and resilient agribusiness-tourism development in the future.This research will explore how local agribusinesses can integrate with the tourism sector to create sustainable economic opportunities. It will assess the impact of different socio-agro environments on business collaboration and value chain development. By identifying key challenges, the study aims to propose strategies for enhancing inclusivity and resilience in agribusiness-tourism partnerships.